RED KAMEL

“We made all sorts of packages that each looked a little different and had a certain indescribable timelessness. They were a mélange of old Red Kamel images from the archives mixed with Barbarella babes, giant robots, World War II pinup girls, retrofuturist space-age lasers, and bold Soviet-era lettering (a style of font we found to be the quickest way to penetrate the consumer psyche). This was the future as imagined by the past just as a new millennium neared.”