STEVEN GRASSE is the founder of Quaker City Mercantile and the creator of Hendrick’s Gin, Sailor Jerry Rum, Art in the Age Spirits, and Tamworth Distilling, among many others. He has also helped revive legacy brands such as Narragansett, Miller High Life, Guinness, and Pilsner Urquell. He has written the books The Evil Empire: 101 Ways That England Ruined the World, Colonial Spirits: A Toast to Our Drunken History, and The Cocktail Workshop: An Essential Guide to Classic Drinks and How to Make Them Your Own. He lives in Philadelphia and New Hampshire with his family.


AARON GOLDFARB is a novelist, author, and journalist who frequently writes about the spirits industry and drinking culture for the New York Times, Esquire, PUNCH, and VinePair. His two most recent books are Hacking Whiskey: Smoking, Blending, Fat-Washing, and Other Whiskey Experiments and Gather around Cocktails: Drinks to Celebrate Usual and Unusual Holidays. His 2018 VinePair article on Grasse, “How Do You Make a Booze Brand Go Viral?,” fittingly went viral itself and has since been shared online hundreds of thousands of times. He was named 2020’s Best Cocktail and Spirits Writer at Tales of the Cocktail’s Spirited Awards. He lives in Brooklyn with his family.